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[Creator Classroom] Basic Trademark Knowledge of Intellectual Property

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[Abstract]:
Withtheintroductionofthenationalintellectualpropertystrategy

 

  With the introduction of the national intellectual property strategy, enterprises and institutions that are the main players of the market have paid more and more attention to trademarks and brands, and the competition for intellectual property rights has become increasingly fierce. However, due to the many shortcomings left over by history, the trademark industry has become a mess, which is a trap for market players. So, how to identify and circumvent these trademark traps, you need to do some of the most basic and out-of-the-box understanding and mastery of some of the most basic knowledge points of trademarks.

Highlights of this issue


1. The concept of trademark

2. The value of the trademark

3. Classification of trademarks

4, by the case: 1 first application principle (first time, first category, first similar group) 2 standardized use (approved trademarks, approved use of goods or services) 3 withdrawal three systems and trademark use evidence 4 to guard against malicious robbing Note

Guest introduction

Yang Jie, former judge of the Trademark Review and Adjudication Board of the State Intellectual Property Office, and senior partner of Beijing Zhiyi Law Firm. Intellectual Property Lawyer, Intellectual Property Consultant of Beijing Zhongyuan Chuangyi Intellectual Property Agency Co., Ltd., from 2008 to 2011, worked in the Trademark Review and Adjudication Board of the State Intellectual Property Office, and tried trademark rejection review, opposition review, dispute (invalidation), cancellation of review, etc. Trademark review case.

Specializing in legal services in intellectual property, the business covers trademarks, patents, and copyrights. Clients include People's Publishing House, Satellite Environment Application Center of the Ministry of Environmental Protection, Institute of Resource Information, Chinese Academy of Forestry, and Health Technology Group. Love soil engineering, HSBC food and beverage, fast food and beverage, 51 social security, Jiutian MSI, Yuyou social work office and other industries, thousands of enterprises and institutions.

Yu Zhibo, former judge of the Trademark Review and Adjudication Board of the State Intellectual Property Office, senior partner of Beijing Zhisheng Law Firm, intellectual property lawyer, and intellectual property consultant of Beijing Zhongyuan Chuangyi Intellectual Property Agency Co., Ltd. From 2008 to 2018, he worked in the Trademark Review and Adjudication Board of the State Intellectual Property Office, and tried trademark review cases such as trademark refusal, dissenting review, dispute (invalidation), and revocation review.

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